Isaac T.’s Post-NAB 2023 Highlights

NAB 2023 was special. Yeah, 100 years of NAB and such, but showing people our apps and seeing their faces light up with possibilities? That was special.

Hedge the Company, OffShoot the App

Hedge was once one app and our company’s namesake. Then the Hedge team built some more apps and acquired others. Now there’s Hedge the workflow company, and OffShoot, the app formerly known as Hedge.

Demoing OffShoot Pro’s upcoming S3 integrations (camera-to-cloud anyone?) was nifty, but showing our guests what OffShoot already does – verified transfers, MHLs, transfer presets, and Connect – was equally as eye-opening.

Workspaces in Mimiq - Avid Bin Locking for Any Storage

This is how a typical Mimiq demo would go.

Guest: can you tell me about this Mimiq thing?

Me: (Demos it in 5 minutes)

Guest: (incredulously) that’s it?

Me: that’s it! 🙂

Guest: 🤯

Over and over, Avid teams would see Mimiq, and immediately start rethinking their workflows. It was glorious.

And if you’re using a SAN (like Quantum StorNext), rejoice: Workspaces in Mimiq was built just for you.

PostLab With a Capital EL

It’s official: along with all of our other apps, PostLab is back to being camel-cased.

Even better, there was a surprise PostLab announcement during NAB; did you catch it?

▶️ (Scrub to 57:15)

Yes, we’re really working on the next generation of PostLab.

Yes, Event Locking for Final Cut Pro will be a part of it.

And, yes, we heard about Final Cut Pro for iPad at the same time as you. It’s on our radar; stay tuned. 😁

Post-Post NAB

We just released FoolCat 23.1 with support for Sony Venice X-OCN, Phantom CineRAW, ProRes RAW, and Canon Raw Light (CRM) plus major speed improvements when generating reports. Couple that with OffShoot’s FoolCat integration and you could make one click to rule them all.

Also, EditReady Server is available as an integration with an iconik Storage Gateway (ISG). Like Lucas (would’ve) said:

Finally, there’s Canister. LTO archiving was never this easy, and soon… Canister for Windows.

I wish I had some other interests to report from NAB, but I’m currently fixated on helping post-production teams work together from anywhere and I know everything else was well-reported on by others in the #PostChat realm.

Next Stop: IBC 2023 - come see us! 🇳🇱