Isaac T.’s Post-NAB 2024 Highlights

  • Apr 19, 2024
  • 3 Min Read

I’m fresh off the NAB boat.

First, a big Thank You to everyone who stopped by the Hedge booth this year. 🙏🏽

PostLab 2.0? We showed it, and we think you’ll agree with Michael: you’ll love it.

Mimiq with Bin Refresh and NEXIS co-existence? We showed it, and message received: we’ll take it out of the oven as soon as it’s ready.

Then there’s Arctic. If you’re at NAB you might feel like you’re in the minority as a Final Cut Pro user. Don’t believe the hype. Your response to Arctic proves what we knew all along: FCP’s alive and well.

I would’ve written something more comprehensive in years past, but you can read or see what Hedge unveiled at NAB this year from some more choice places.

Provideo Coalition

Ripple Training

▶️ (Scrub to 3:09)

Larry Jordan

Joey /// VP Land

CineD

Article – https://www.cined.com/hedge-offshoot-and-canister-updates-postlab-2-0-explained/

And if you want the nitty gritty, from the Hedge Blog: Press Release: Improve your creative workflow with Hedge at NAB 2024

PostLab 2.0 demo media provided by:

As for non-Hedge news, I think there’s one company you should keep an eye on – MTI Film: https://mtifilm.com. I heard about MTI while watching this year’s Pre-NAB Editors Lounge.

If you want to see a proper application of AI in action, MTI are doing it with their DRS Nova restoration platform. After the demo, my jaw was on the floor. They had a modest booth in 2024, but I think you’ll see a slightly larger booth from them next year.

Shout out to Shahrzad, Edwin, and Brian for showing me some amazing work.

Restaurant Recommendations

La Vecindad - legit Mexican food. The restaurant’s theme took the team by surprise until Colin and I showed them where it came from. 😄

Arawan Thai Bistro - they ask if you want it spicy from one to ten. I asked for a nine. It was a nine. 🌶️🌶️🌶️

Yukon Pizza - six different pies, zero disappointment.

See you at IBC! 🇳🇱